Some People Hate Wearing Black:
They think it's too boring or too funeral-ly. Instead, they pick red, blue, yellow, green, purple - every color in the rainbow. But you know what you get when you combine all those colors? Black! That's right, it's hiding in plain sight! Thanks to our new Hooked On Onyx program, everyone can learn to appreciate wearing black. Then you can proudly say, "Hooked On Onyx worked for me!"

Bfgs: Big F*cking Goodrs
With wider frames, longer arms, and bigger lenses than our OGs, these babies are designed to complement and fit runners with larger melons.

Non-Reflective Lenses
For Tall & Wide Heads
Best for Road, Trail, or Taco Runs

Bigger Frames, Better Coverage.

No Slip:
A larger frame size with more lens coverage for all you beasts with gargantuan craniums the size of sputnik.

No Bounce:
Lighter and more durable frame material that eliminates bouncing even with a bigger frame.

All Polarized:
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.

Non-Reflective Lenses:
Black lenses to hide the sinister look in your eyes without losing the ability to clearly see obstacles in normal to bright light conditions.

No Demogorgans:
100% Guarantee against Demogorgon attacks. Guarantee not applicable for any gainz taking place in the Upside Down.