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Our Vision
"Supporting Every Runner's Journey: A Fun, Inclusive and Welcoming Destination for Passion, Performance, and Community."
Our Mission
Inclusivity and Diversity
We aspire to create an inclusive space where every runner, regardless of age, background, or ability, feels welcome. Our vision promotes diversity in the products we offer, the events we host, and the stories we share. We celebrate the uniqueness of each individual's running journey.
Holistic Runner Support
Beyond the sale of products, our vision includes providing comprehensive support for every runner's journey. This support spans expert advice, personalized fittings, and access to resources that encompass training, nutrition, and injury prevention, ensuring a holistic approach to running success.
Passionate Community Building
We envision our store as the heartbeat of a passionate running community. A place where individuals come together, share stories, and foster a collective enthusiasm for the sport. Our goal is to inspire a sense of camaraderie that transcends the act of running itself.
Curated Product Excellence
At the core of our vision is a commitment to excellence in performance. We aim to offer a meticulously curated selection of cutting-edge running gear, footwear, and accessories that cater to the diverse needs of runners, from beginners to seasoned athletes. Every product on our shelves reflects our dedication to quality, functionality, and the latest advancements in running technology.
Environmental Stewardship
As custodians of the environment, we are committed to sustainable practices. Our vision includes sourcing eco-friendly products, minimizing waste, and promoting environmental awareness within our community. We believe in the importance of preserving the natural spaces that runners cherish.
Employee Health
We prioritize the well-being of our employees, recognizing that a healthy and fulfilled team is essential to our collective success. We are committed to providing resources, support, and initiatives that empower each team member to achieve and maintain optimal physical and mental health, creating a workplace where everyone can thrive both personally and professionally.
Customer-Centric Experience
Central to our vision is the delivery of an unparalleled customer experience. We aim to create a warm, inviting atmosphere where each customer feels valued and supported on their running journey. Our knowledgeable and passionate staff are dedicated to exceeding expectations.
Positive Social Impact
Beyond the walls of our store, we envision contributing positively to the broader community. This includes supporting local non-profits, organizing community events, and using our platform to raise awareness about the transformative power of running.
Derek
Jess
Lance
Derek
Hometown: Born in Kitchener, ON, but consider Victoria, BC my hometown
Current Shoe: OMG - I try A LOT of shoes! I wear a lot of different brands and styles because there are so many great options out there. What's important to me is that I match the features to the intended purpose, added with a little colour preference and sometimes a hint of sentimental value (I have some that should have been retired long ago!).
Fav Route: DCDH + Miners in Cumberland for hill repeats and Sobo No Michi as a steady threshold workout. Albert Ed for an adventure day. Comox cruises with the Run to Beer Crew is always a good time.
Dream Event: Anything staged. I'm a sucker for back-to-back races, ideally different efforts/distances for full experience. I prefer more elevation over runnable terrain. Would love to spend more time adventuring abroad.
Jess
Hometown: Born in Calgary, AB, raised on Vancouver Island.
Current Shoe: I love exploring and trying new designs to keep my feet happy, whether I'm hitting trails or pounding the pavement. La Sportiva (currently Bushido) is my go-to for trails, and Saucony (currently Endorphin Speed 5) for the road. For work and everyday wear, I love my Altras. I'm a big fan of zero-drop shoes.
Fav Route: Anywhere in Cumberland Woods or Mt. Washington! For easier days and routine runs, I enjoy Seal Bay. If I hike a trail, I'll definitely try to run it next time—trail running is my jam.
Dream Event: The Grizzly Ultra and Squamish 50/50. Ultras are my main goal, and I'm looking forward to crushing the Devil's Ladder 50km next year!
Lance
Hometown: Born in Cumberland BC and back in the Comox Valley after years in Montreal, Dawson City, Vancouver and New Mexico.
Current Shoe: Saucony Endorphin Speed 3, Scarpa Golden Gate ATR, Craft Nordic Speed 2
Fav Route: Trails: Upper Puntledge rolling paths; Roads: as a compulsive heatmapper, a new route every time!
Dream Event: Lake Windemere Aquathlon, Valenica Marathon, Bosphorus Cross-Continental Swim
Kim H
Sarah
Kim H
Hometown: Port Moody, BC
Current Shoe: Norda 001 for trails and Saucony Ride 18 for road runs and walks.
Fav Route: I love the entire Eastern Block network in Cumberland, and if ever on the road then running to Comox Lake is nice!
Dream Event: Edge to Edge Half Marathon in Ucluelet and any Enduro races on my mountain bike.
Sarah
Hometown: Clarington, Ontario
Current Shoe: I love the Saucony Endorphin Pro for my speedy road sessions and race day and Brooks Glycerin GTS for my everyday trainer. I am excited to try the Norda 005 for trails!
Fav Route: Anything somewhat flat and fast on the road. I loved running through the countryside back home!
Dream Event: I'd love to run anything in another country especially the Berlin Marathon and Ironman 70.3 Versailles!
What Customer Say About Us
"Great customer service! My partner and I came in looking for advice about trail running shoes, and the representative (I am so sorry I forgot your name!) was so knowledgeable, kind, and patient as we hemmed and hawed about fit, style, colour. We walked out with two pairs of runners and are very happy with our purchase. Thank you!"
"Walked in looking for new running shoes as I was having pain with my current shoes. Not only did they address the issues I was having but were also able to fit me with shoes that were right for my feet/arches/pain. Can’t recommend them enough!"
"Best variety of race nutrition in the valley. Knowledgeable staff who also competes in ultra distances and could offer sensible advice. On price they even beat MEC! I'm done buying gels and bars online. Definitely worth a visit."
"A great running store, and the owner is friendly and knowledgeable. My running store of choice from now on.It’s been 5 months and the store just gets better. Their friendliness and knowledge is fantastic"