Foveo + Ciele Grit & Gold Hat

Foveō + Ciele Athletics

Where technical performance meets the spirit of Vancouver Island. This exclusive collaboration takes the iconic Ciele GOCap and wraps it in a custom Foveō "Golden Hour" landscape, celebrating the rugged beauty of the Comox Valley and the relentless spirit of the local running community.

Designed by local Graphic Artist Laura Prpich with Caribou Creative. 

Design Highlights

• Island-Inspired Panorama: The side panels feature a vibrant mountain range graphic with towering pines and a winding trail in shades of teal, amber, and sun-drenched gold—inspired by the ridgelines we call home.

• The Hidden Mantra: Flip the brim to reveal the rallying cry: "NO QUIT, ALL GRIT" printed on the underside—a private reminder for those final kilometers up Forbidden Plateau.

• White Mesh Crown: Specifically selected to reflect the sun and keep you cool during those humid summer sessions along the Courtenay Riverway or exposed trail loops.

• High-Contrast Aesthetic: A sharp navy blue brim and front panel provides a classic look that transitions perfectly from the trail to the post-run brew.

Technical Specifications

• COOLwick™ Fabric: Lightweight, moisture-wicking, and fast-drying to manage sweat during high-intensity efforts.

• UPF +40 Protection: Integrated sun protection on the brim and front/back panels for long days exploring the Valley.

• SOFTcurve Brim: Pre-curved and fully pliable; pack it into a race vest or pocket, and it will snap back to shape every time.

• Reflective Hits: Strategically placed detailing for visibility during those early morning road miles or late-night trail descents.

The "Why"

This cap is a tribute to the local runners who chase the light and the mental toughness required to navigate our backyard terrain. Built to handle the highest peaks and the longest roads, the "Grit & Gold" GOCap ensures you stay cool and protected without sacrificing an ounce of style.

"Performance is temporary, but grit is forever."