We love Inov8 for their "ground-up" philosophy, providing our runners with an incredible sense of connection to the terrain. Their use of Graphene-Grip ensures that our community can tackle the slickest mud and rock with total confidence and zero slips. They are the ultimate choice for those who value agility, speed, and uncompromising traction on technical trails.

Born in the English Lake District, Inov8 was forged in one of the most challenging trail running environments on Earth. The brand was built to create lightweight, flexible footwear that could handle vertical climbs and treacherous descents with ease. Their legacy is defined by a relentless drive to innovate, most notably by being the first to infuse Graphene into rubber outsoles.