Why we love Craft...

Craft is a Foveo favorite because of their Swedish heritage in mastering body temperature regulation through technical layering. We love how their apparel moves with the body, providing an ergonomic fit that feels like a second skin during high-intensity efforts. Their gear allows our runners to stay comfortable and focused, regardless of how harsh the weather becomes.

The story of Craft

Craft began in 1973 with a mission to develop a base layer that could keep Swedish fighter pilots dry and warm, eventually evolving into a global leader in endurance sportswear. Their research into sweat management and thermal insulation has set the standard for Nordic skiing and professional cycling. Today, they bring that same scientific rigor to running, creating gear that optimizes performance in every climate.

How Craft stands out

Craft stands out through their advanced moisture-transport technologies that move sweat away from the skin faster than traditional synthetics. Their ergonomic designs are mapped to the runner's body in motion, ensuring zero distractions and maximum range of movement. They are the masters of the "three-layer principle," providing a comprehensive system for year-round comfort.

Craft